Project Name: LitLounge
Project Type: Brand Identity Design (Logo, Visual Style, Concept)
Client: Internal / Conceptual Project
Designer: Dickson Goodness Osei
Tools Used: Canva, Mobile-based Design Tools
About the Brand:
LitLounge is a modern, cozy space, online or physical, designed to foster engaging conversations around books, storytelling, and creative thought. The brand combines the warmth of reading with the spark of dialogue, targeting book lovers, creative thinkers, and community-driven readers.
Design Goal:
To create a logo that reflects the brand's core values, literature, conversation, and connection. The design features an open book symbolizing knowledge and story, with a chat bubble embedded or emerging from the book to represent interaction and thoughtful dialogue.
Target Audience:
Book clubs and reading communities
Creative thinkers and writers
Young adults and students
Anyone who values learning, reflection, and conversation
Visual Direction:
Style: Modern, minimal, meaningful
Colors: Calm neutrals, warm tones, or deep accents that evoke a cozy reading space
Logo Concept: An open book with a chat bubble, clean lines,
and balanced negative space
Graphic Design
26 May, 2025
30 May, 2025
